News

2010-05-31

Professor Saeed Samiee conducted a seminar on marketing for the second- and third-year students of IBE.

A seminar on marketing for the second- and third-year students conducted by Professor Saeed Samiee (Tulsa University, Department of marketing and management, Oklahoma, USA) was held on 24–29 of may.
The main purpose of the seminar: study of importance and role of marketing in market sphere of the modern society. Key problems discussed by the students are the following:

Social responsibility of business and ethics;
Behavior of the consumer;
Marketing research;
Modern concepts of marketing;
Market segmentation;
Objectives and positioning of a company;
Marketing means;
Marketing communications;
Marketing strategy and planning;
Role of marketing in the development of organization.

IBE students prepared interesting projects on market research of different kinds of services in Zelenograd. Owning to such seminars the students become more and more motivated to work in this challenging sphere of management.

Syl Marketing IBE-2010

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