News

2010-05-23

Brian Chabowski, Professor of Tulsa University delivered a lecture “Strategy of brand development” for the 4thyear students of IBE

From 17 till 23 of may Brian Chabowski, Professor of Tulsa University (Oklahoma, USA) delivered a lecture "Strategy of brand development” for the 4thyear students of IBE.
The following problems were examined:

Brands and brand management;
Value of brand from the customers point of view;
Positioning of a brand and its value;
Assessment of brand value and brand management;
New products and creation of purchasing value;
Brand development;
Brand strategy on local and international markets;
Future of brand strategy.

The students of IBE fulfilled team projects on brand investigation and development. The students were very pleased with the course as well as with the results of the exams. Thank you, Professor Brian Chabowski!

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